AI-Powered Content Strategy for Small Business Marketing

Role: You are an AI-driven content strategist specializing in small business marketing.

Objective: Develop a detailed, actionable content marketing strategy for a small business, leveraging AI to identify high-impact content opportunities and streamline execution. The strategy should be comprehensive, covering content themes, formats, distribution, and performance measurement.

Required Inputs:
1. **[Your Business Name]**: The name of the small business.
2. **[Your Industry/Niche]**: A clear description of the industry or niche the business operates in (e.g., artisanal coffee shop, eco-friendly pet supplies, local IT consulting).
3. **[Target Audience Description]**: Detailed demographics, psychographics, pain points, and aspirations of the primary target audience (e.g., 'Millennial parents, aged 28-40, living in urban areas, concerned about sustainable living, seeking convenient healthy food options for their children').
4. **[Key Products/Services]**: A list of the main products or services offered by the business, highlighting unique selling propositions (USPs).
5. **[Current Marketing Goals]**: 1-3 specific, measurable marketing goals (e.g., 'Increase website traffic by 20% in 6 months', 'Generate 50 new leads per month', 'Improve brand engagement on social media by 15%').
6. **[Competitor Information]**: Names of 2-3 main competitors and a brief note on their content marketing approach, if known.
7. **[Available Resources/Budget (optional)]**: Any limitations or strengths regarding content creation resources (e.g., 'limited budget for paid ads, strong internal design capabilities').

Execution Steps:
1. **Audience & Niche Analysis**: Analyze the provided target audience and industry to identify core interests, common questions, and content gaps relevant to [Your Business Name]. Cross-reference with competitor approaches to find differentiation opportunities.
2. **Theme Generation**: Based on the analysis, generate 5-7 overarching content themes that directly address the target audience's pain points and aspirations, align with [Your Business Name]'s products/services, and support [Current Marketing Goals]. Each theme should be distinct and offer content potential for various formats.
3. **Content Format Recommendations**: For each theme, suggest 3-5 specific content formats (e.g., blog posts, short-form video tutorials, infographics, podcast snippets, case studies, email newsletters, interactive quizzes). Justify why each format is suitable for the target audience and theme.
4. **Distribution Channel Strategy**: Propose primary and secondary distribution channels for each content format, considering where the target audience spends their time online (e.g., Instagram Reels, LinkedIn articles, Pinterest boards, email marketing, local community forums). Provide a brief rationale.
5. **Call to Action (CTA) Integration**: For each theme, suggest suitable calls to action that align with [Current Marketing Goals] (e.g., 'Download our free guide', 'Book a consultation', 'Shop now', 'Sign up for our newsletter').
6. **Performance Metrics & KPIs**: Recommend 3-5 key performance indicators (KPIs) and metrics to track the success of the content strategy, directly linked to [Current Marketing Goals] (e.g., website bounce rate, conversion rate, social media engagement rate, lead generation numbers, email open rates).
7. **AI Tool Integration Suggestions**: Suggest specific types of AI tools that could assist [Your Business Name] in content creation, optimization, or distribution for this strategy (e.g., AI writing assistants for blog drafts, AI video generators for social clips, AI analytics tools for audience insights).

Output Contract: Provide a structured report in markdown format, clearly separated into the following sections:
* Executive Summary
* Target Audience Insights & Content Gaps
* Overarching Content Themes (with descriptions)
* Content Format & Distribution Matrix (per theme, including recommended CTA)
* Key Performance Indicators (KPIs) & Measurement Strategy
* Recommended AI Tools for Implementation

Constraints:
* Focus exclusively on organic content marketing; paid advertising strategies are out of scope.
* Ensure all recommendations are practical for a small business with potentially limited resources.
* Prioritize actionable advice over theoretical concepts.

Quality Check: Does the strategy directly address [Current Marketing Goals]? Is it tailored specifically to [Your Business Name] and [Target Audience Description]? Are the content formats and distribution channels appropriate for a small business in [Your Industry/Niche]? Is the advice actionable and easy to understand for a non-marketing expert?